Around 5 million tourists visit Sochi every year – spending on average $50 a day at the seaside. The value they get for that expenditure is an issue that needs to be addressed. Wine at $30 per glass in one restaurant retails at loss for a whole bottle in a nearby shop. Oleg Panichev, Vice President at Rosinter Restaurants, says that mark ups and prices such as these, while unsurprising for Russians, could provide a shock for westerners.
http://www.russiatoday.ru/Business/2009-09-21/sochi-tourist-destination-prices.html#