Russia’s consumer-rights watchdog has tried to stop dairy producers from misleading their customers.
Until now, such firms have been able to exploit a legal loophole allowing them to use the term “milk” for all products that contained milk – no matter in what quantity.
Thus they could easily deceive consumers by selling goods that contained almost no milk under beautiful labels and steep prices.
Now products containing less than 50 percent milk will have to bear other product names, such as “dessert,” “jelly,” “cream,” “paste,” or “pudding.”
The new legislation will also oblige ice cream producers to specify what kind of ice cream they are selling. For example, the package should indicate whether the ice cream contains vegetable oil or butter. The eye-catching product name will go only after the full name of the product.