High fashion
The city’s fashionistas gear up for the fourth Aurora Fashion Week.
Published: October 12, 2011 (Issue # 1678)
The fourth Aurora Fashion Week kicked off Monday with a press conference hosted by Jenny Lombardo, guest speaker and world fashion and design director of W hotels. That same evening, the Fashion Next cocktail party was the first in a series of social events taking place in St Petersburg, ringing in the new season.
This time around, Aurora Fashion Week’s organizers say one of the highlights of the festival will be a catwalk show of the Louis Vuitton collection. The fashion show will present two different outfits for each pair of shoes, comprising one day outfit and one evening outfit.
“The Louis Vuitton fashion show is one of the major events of the week, demonstrating the loyalty and high interest of the leading fashion houses to Aurora Fashion Week,” said the event’s organizers.
The show-stopper of the fashion week looks set to be “Inspiration,” which represents a series of fashion shows based on research into the phenomenon of fashion. The Manezh exhibition hall — the main location of the fashion week — will host a fashion show of vintage dresses belonging to fashion historian Mara Parmegiani. The “Inspiration” program will also include the final round of a competition for young designers organized by Grazia magazine.
The fashion week is expected to attract more than 80 professionals from the fashion world such as buyers, journalists, designers, stylists and celebrity bloggers to St. Petersburg.
Aurora Fashion Week, which runs through Oct. 16, is mostly directed toward industry professionals. This time around, it has been timed to coincide with the international fashion calendar.
“Aurora Fashion Week opens at the same time as International Fashion Week and is one of the key events in the regional as well as federal policy of Russia in the culture and fashion industry,” said the event’s organizers.
“The high regional importance of Aurora Fashion Week and its position in the context of contemporary fashion industry defines its unique status, which has been founded as a dialogue between culture, art and fashion.”
The spring-summer 2012 fashions showcased at Aurora Fashion Week will be presented at the “Catwalk,” “Ambient” and “Inspiration” programs. Exclusive premieres of all the new collections will be shown from Oct. 13 through Oct. 15, with most of them being presented as part of the “Showroom” program.
During the “Catwalk” program, the new collections of Alexandre Arngoldt, Kute, Sandra Straukaite, Bessarion, Jana Sagetti, Kamenskaya and Kononova (Kiev) and Petar Petrov will be shown, as well as fashion shows by the internationally acclaimed brands Custo Barcelona and Tosha.
Despite being primarily oriented toward fashion professionals, the fashion week will offer a series of innovative programs for less well known designers. One of the programs, “Ambient,” which runs from Oct. 11 to Oct. 16, will showcase clothing by young Petersburg designers at various locations around the city. Among the participants are Osome2some, Cat’s Production and Homoconsommutos.
The fashion week is not just about daring designs and controversial clothing. This season’s event will have an educational component in the form of the “Fashionomica” conference, a platform for discussion and brainstorming on the effective synthesis of fashion and economy as the basis of a successful fashion industry.
Another alternative aspect of the event is the Ready-to-Read festival, which is taking place with the support of the Russian National Library and the St. Petersburg Dom Knigi bookstore chain. The festival aims to promote art, fashion, design and contemporary photography.
Avrora Fashion Week runs from Oct. 10 to 16 at locations around the city. For a full schedule of events, visit www.afwrussia.com.The fourth Aurora Fashion Week kicked off Monday with a press conference hosted by Jenny Lombardo, guest speaker and world fashion and design director of W hotels. That same evening, the Fashion Next cocktail party was the first in a series of social events taking place in St Petersburg, ringing in the new season.
This time around, Aurora Fashion Week’s organizers say one of the highlights of the festival will be a catwalk show of the Louis Vuitton collection. The fashion show will present two different outfits for each pair of shoes, comprising one day outfit and one evening outfit.
“The Louis Vuitton fashion show is one of the major events of the week, demonstrating the loyalty and high interest of the leading fashion houses to Aurora Fashion Week,” said the event’s organizers.
The show-stopper of the fashion week looks set to be “Inspiration,” which represents a series of fashion shows based on research into the phenomenon of fashion. The Manezh exhibition hall — the main location of the fashion week — will host a fashion show of vintage dresses belonging to fashion historian Mara Parmegiani. The “Inspiration” program will also include the final round of a competition for young designers organized by Grazia magazine.
The fashion week is expected to attract more than 80 professionals from the fashion world such as buyers, journalists, designers, stylists and celebrity bloggers to St. Petersburg.
Aurora Fashion Week, which runs through Oct. 16, is mostly directed toward industry professionals. This time around, it has been timed to coincide with the international fashion calendar.
“Aurora Fashion Week opens at the same time as International Fashion Week and is one of the key events in the regional as well as federal policy of Russia in the culture and fashion industry,” said the event’s organizers.
“The high regional importance of Aurora Fashion Week and its position in the context of contemporary fashion industry defines its unique status, which has been founded as a dialogue between culture, art and fashion.”
The spring-summer 2012 fashions showcased at Aurora Fashion Week will be presented at the “Catwalk,” “Ambient” and “Inspiration” programs. Exclusive premieres of all the new collections will be shown from Oct. 13 through Oct. 15, with most of them being presented as part of the “Showroom” program.
During the “Catwalk” program, the new collections of Alexandre Arngoldt, Kute, Sandra Straukaite, Bessarion, Jana Sagetti, Kamenskaya and Kononova (Kiev) and Petar Petrov will be shown, as well as fashion shows by the internationally acclaimed brands Custo Barcelona and Tosha.
Despite being primarily oriented toward fashion professionals, the fashion week will offer a series of innovative programs for less well known designers. One of the programs, “Ambient,” which runs from Oct. 11 to Oct. 16, will showcase clothing by young Petersburg designers at various locations around the city. Among the participants are Osome2some, Cat’s Production and Homoconsommutos.
The fashion week is not just about daring designs and controversial clothing. This season’s event will have an educational component in the form of the “Fashionomica” conference, a platform for discussion and brainstorming on the effective synthesis of fashion and economy as the basis of a successful fashion industry.
Another alternative aspect of the event is the Ready-to-Read festival, which is taking place with the support of the Russian National Library and the St. Petersburg Dom Knigi bookstore chain. The festival aims to promote art, fashion, design and contemporary photography.
Avrora Fashion Week runs from Oct. 10 to 16 at locations around the city. For a full schedule of events, visit www.afwrussia.com.The fourth Aurora Fashion Week kicked off Monday with a press conference hosted by Jenny Lombardo, guest speaker and world fashion and design director of W hotels. That same evening, the Fashion Next cocktail party was the first in a series of social events taking place in St Petersburg, ringing in the new season.
This time around, Aurora Fashion Week’s organizers say one of the highlights of the festival will be a catwalk show of the Louis Vuitton collection. The fashion show will present two different outfits for each pair of shoes, comprising one day outfit and one evening outfit.
“The Louis Vuitton fashion show is one of the major events of the week, demonstrating the loyalty and high interest of the leading fashion houses to Aurora Fashion Week,” said the event’s organizers.
The show-stopper of the fashion week looks set to be “Inspiration,” which represents a series of fashion shows based on research into the phenomenon of fashion. The Manezh exhibition hall — the main location of the fashion week — will host a fashion show of vintage dresses belonging to fashion historian Mara Parmegiani. The “Inspiration” program will also include the final round of a competition for young designers organized by Grazia magazine.
The fashion week is expected to attract more than 80 professionals from the fashion world such as buyers, journalists, designers, stylists and celebrity bloggers to St. Petersburg.
Aurora Fashion Week, which runs through Oct. 16, is mostly directed toward industry professionals. This time around, it has been timed to coincide with the international fashion calendar.
“Aurora Fashion Week opens at the same time as International Fashion Week and is one of the key events in the regional as well as federal policy of Russia in the culture and fashion industry,” said the event’s organizers.
“The high regional importance of Aurora Fashion Week and its position in the context of contemporary fashion industry defines its unique status, which has been founded as a dialogue between culture, art and fashion.”
The spring-summer 2012 fashions showcased at Aurora Fashion Week will be presented at the “Catwalk,” “Ambient” and “Inspiration” programs. Exclusive premieres of all the new collections will be shown from Oct. 13 through Oct. 15, with most of them being presented as part of the “Showroom” program.
During the “Catwalk” program, the new collections of Alexandre Arngoldt, Kute, Sandra Straukaite, Bessarion, Jana Sagetti, Kamenskaya and Kononova (Kiev) and Petar Petrov will be shown, as well as fashion shows by the internationally acclaimed brands Custo Barcelona and Tosha.
Despite being primarily oriented toward fashion professionals, the fashion week will offer a series of innovative programs for less well known designers. One of the programs, “Ambient,” which runs from Oct. 11 to Oct. 16, will showcase clothing by young Petersburg designers at various locations around the city. Among the participants are Osome2some, Cat’s Production and Homoconsommutos.
The fashion week is not just about daring designs and controversial clothing. This season’s event will have an educational component in the form of the “Fashionomica” conference, a platform for discussion and brainstorming on the effective synthesis of fashion and economy as the basis of a successful fashion industry.
Another alternative aspect of the event is the Ready-to-Read festival, which is taking place with the support of the Russian National Library and the St. Petersburg Dom Knigi bookstore chain. The festival aims to promote art, fashion, design and contemporary photography.
Avrora Fashion Week runs from Oct. 10 to 16 at locations around the city. For a full schedule of events, visit www.afwrussia.com.