Study Says Internet to Account for Over Third of Ad Market

The Moscow Times
Thursday 21st March, 2013

Some Russian experts believe that in three to four years the Internet will account for over a third of the advertising market in Russia, while others say that Internet connection quality remains a major hurdle to such growth, Vedomosti reported Thursday, citing a study by Carat, a subsidiary of media company Aegis Group. In 2013, spending on online advertising is expected grow from 19 percent of total expenditures on advertising to 22 percent, while spending on print media advertising will decline from 13.9 percent to 12.6 percent, according to Carat. Expenses on television ads will amount to…

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