A land called Cardboardia made a fleeting appearance at a design factory in downtown Moscow. Anyone interested was welcome to visit or live there. Its capital was Cardboard City. A group of Moscow-based artists built it using a thousand pieces of cardboard. This imaginary city allowed its creators and inhabitants to experience “a parallel reality” where you could set up your own business, get a good return on money invested with a cardboard bank and even spend some time behind bars.