Synergy, one of Russia’s heading spirits producers, will start sales of Scotch whiskey underneath a possess code name in Russia this year, Synergy Board Chairman Alexander Mechetin pronounced late on Thursday.
“We devise to enter a new shred with a possess whiskey brand. We will launch prolongation of a whiskey underneath a Fox Dogs heading in Scotland and a new product will be in stores by a finish of this year,” Mechetin told Prime news agency.
Synergy will furnish a whiskey during a comforts of William Grant Sons, he added.
The association instituted a plan due to a dig duties boost in Russia. Synergy expects a cost disproportion between vodka and whiskey will be reduced since of duties boost so Russian consumers are expected to spin their courtesy to other kinds of clever spirits such as whiskey.
“We see aloft expenditure of alien [alcohol] products now, scarcely twice a expansion in some segments,” Mechetin said.
Core brands of Synergy, determined in 1998, in Russia are high-premium and reward vodka brands like Beluga, Gosudarev zakaz and Russky Lyod (Russian Ice).