Credibility is the most important thing in a movie, they say, and there seems no shortage of trust when the name of the game is Die Hard, with Bruce Willis in the star role.
The daredevil Hollywood star has enjoyed a stunning boom in popularity in Russia since his cocky image became part of an ubiquitous advertising campaign promoting a local bank.
The slogan accompanying Willis’s smiley face with his trademark come-hither expression, says “Trust – it’s like me, only it’s a bank.”
After the success of the campaign, for which the actor allegedly received around US $2 million, the bank reportedly made it into the Top Ten in terms of brand awareness.
Now, rumor has it that the Russian bank is considering stumping up for a 20% share in the Die Hard epic, investing some $50-60 million into the franchise.
It was even reported that the movie might leave its home territory of America to shoot in Russia.
According to TwitchFilm, 56-year-old Willis, who portrays the indefatigable policeman John McClane, will be sent to Russia together with his son, where they will come to grips with certain “local forces.”